Wednesday, August 26, 2015

Calling All Star Wars Fans Around the World! STAR WARS: THE FORCE AWAKENS Global Unboxing Event

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The Force Awakens Around the World: 

Star Wars Fans Invited to Join Epic Global Event on YouTube

Toy unboxing phenomenon goes live globally for the first time ahead of ‘Force Friday

Online event featuring talent from the Maker Studios network gives fans first look at film-inspired toys ahead of midnight madness at retail. I am stoked in excitement. Just 7 days alway!
Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday

Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network. Hold up FANS that's not all.

Kicking off in Sydney, Australia on the morning of September 3, and continuing through Asia,  Europe, Canada, and North & South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.

“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube.” said Leslie Ferraro, President, Disney Consumer Products. “We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”  

The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT  (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.
The global unboxing event will incorporate traditional toy unboxers such as the popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11 and Star Wars fans from around the world, including Chris Pirillo, bringing with them a broad audience and appeal.
The full schedule is available at

Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Wars commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.

Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events.
The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel and more. Visit for more details on participating locations. Additionally, select Disney Store locations around the world will take part.  More details are available at
   Visit the official STAR WARS: THE FORCE AWAKENS website:

STAR WARS: THE FORCE AWAKENS arrives in theaters everywhere on December 18th!

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1. Source: Tubefilter; Top 100 Most Viewed YouTube Channels Worldwide, January 2015 - March 2015; Data provided by Tubefilter, OpenSlate & YouTube


  1. Thanks for sharing I had no idea this was going on next weekend until I seen your tweets on Twitter. I was able to find out about the events at my local Meijer next weekend thanks to you again. I am a huge Star Wars fan. OMG the YouTube videos you posted and comic con trailer made my day! #ForceFriday #StarWars #TheForceAwakens I can't wait to see the new stuff there planning to unveil.

  2. I will be attending the Target product unveiling at 12:01 am with my sons. Again thank you so much for keeping my family informed on hot events and great places to travel.

  3. Omg!!!!! I'm glad you shared boys will love to attend this!!!! (lol me too) This will be so awesome I'm ready might even pull out my princess buns!

  4. thanks for sharing! I'll help spread the word

  5. I can't wait to see should be a great experience

  6. oh wow! this is perfect and just in time for the big dragoncon this weekend in atlanta!

  7. We have friends that are huge Star Wars fans and were at TRU kast night. Cant wait for the unboxing.

  8. How fun! I'm going to share this with my teenager, I bet he'd like to watch.

  9. I've been seeing pictures from friends about all the cool Star Wars stuff being released. My boys will be going crazy over some of it.

  10. For Star Wars fans, this sounds like such a fun event to watch unfold. The live streams will be such a treat for them.

  11. I am probably more excited than my kids about this movie. I grew up with Star Wars, not so much 1-3 but 4--6!

  12. My friend will be excited about this so I will tell him the good news!